It gives me immense pleasure to introduce to you our brand new off-highway tyre venture Ascenso.

After building two of the world’s leading off-highway tyre brands in the past, we are excited to embark on a new journey.

Through our new brand Ascenso, we are committed to offer a wide range of world class tyres that will help our customers unlock the true potential of their businesses.

We will deliver on this commitment through a state of the art manufacturing facility, located in Panoli, Gujarat, India. With an investment of over US$ 100 million, this plant, spread over 127 acres of land will have a production capacity of 70,000 MT.

Our world class products will come with unmatched service standards. This involves faster turnaround times and delivering on our commitments of a wide and growing range, no matter how challenging the conditions are.

‘Never stop rising’ is our brand mantra to empower all our stakeholders, help them rise and contribute towards a sustainable, inclusive and compassionate society.

We focus on building long-term and rewarding partnerships with our dealers, associates, suppliers as well as our own employees. We will help all our stakeholders realise their potential and reach new heights. As a responsible corporate organisation, we believe in giving back to the community that we operate in, through a series of social initiatives.

Our endeavour to protect the environment has taken a solid form: Tread Green. Through Tread Green, we conserve and protect natural resources for future generations through environmental stewardship. We are committed to minimize our carbon footprint through green infrastructure and a series of initiatives and activities. The Edge Green Building certifications we have received for our Panoli plant are one credible testimony to our efforts in this direction.

We look forward to your continued support as we strive to make Ascenso, the most preferred brand in the off-highway tyre business globally.