Our values are what guide us in the way we do business. These values help us create long-term relationships with our associates and build win-win partnerships.
We call our core values framework: ‘ORANGE’. Orange represents enthusiasm, fascination, happiness, creativity, determination, attraction, success, encouragement, and stimulation. Orange is also the colour of fall and harvest.
- O - Ownership
- R - Respect
- A - Agility
- N - Never Give Up
- G - Go getter, Go together
- E - Empathetic
The attributes and association with each value of ORANGE framework are:
Ownership
- Take initiative
- Accountability of results
- Strive for the highest quality
- ‘My organisation’
Respect
- Respond using appropriate words
- Express at appropriate times
- Accept diversity
- Governance & compliance
Agility
- Create value
- Continuous customer engagement
- Respond to change
- Continuous improvement
Never Give Up
- Believe in yourself
- Accept failures
- Nurture your dreams
Go getter, Go together
- Eager to learn
- Be proactive
- Generate solutions
Empathetic
- Promote high commitment
- Listen, don’t not just hear
- Accept differences
- Appreciate all
- Recognise efforts