Ascenso Tyres News and Media

Making inroads into the European off-highway tyre market!

27 lipca, 2020
EATD Agreement
Mahansaria Tyres Private Limited (MTPL) completed acquisition of EATD, a European off-highway tyre distributor. In a bid to build a global, market leading off-highway tyre business, Mahansaria Tyres Private Limited (MTPL) announced an in-principle agreement to acquire a majority stake in European Agriculture Tyre Distributor (EATD) in November 2019. MTPL has now successfully completed the acquisition, and is pleased to welcome the EATD team and customers to the MTPL family.

In conjunction with the acquisition, EATD has relocated its operations from Strijen, Netherlands, to Wallenhorst in Germany. The company will distribute MTPL’s ‘Ascenso’ brand of tyres in Germany, Austria, Switzerland, Belgium, Netherlands, Czech Republic, Slovakia and Poland, along with continuing to act as European distributor for Tianli tyres.

Through this investment, the companies aim to develop EATD into a leading Off-Highway tyre distributor in Europe. Mr. Yogesh Mahansaria, founder of MTPL, said, “We have known Mr. Wolfgang Luettschwager (founder of EATD) for over 20 years and have highest regards for his deep knowledge and experience in the European off-highway tyres market. We look forward to support EATD’s development in the coming years and a successful partnership with the Luettschwager and Reedijk families”

“6 years after the foundation of EATD, it is time to set the course for a foreseeable future”, said Mr. Wolfgang Luettschwager. “The new combination of Tianli and MTPL and the support of a strong and dedicated team opens up new opportunities in a highly competitive market”, he concluded.

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